woman on sofa

Welcome to Pure

Whether you’re interested in a funeral plan for the future or you’d like to arrange a funeral now, we’ll take away your funeral worries so you can rest easy.

Britain’s number one choice for direct cremations

Whether you need to arrange a funeral right now, or you want to know more about Britain’s favourite funeral plan, we’re here for you.


Call us free now on 0800 033 7737 to speak to someone in our friendly team here in Britain who can give you all the help you need, without any obligation..

grandad and grandaughter

I’m planning ahead

See our funeral plan

Various monthly payment options available, or pay in a one-off lump sum.

Plan ahead to ensure your end-of-life wishes are honoured and provide peace of mind to both you and your loved ones.

mum and daughter

Someone has passed away

Arrange a pure cremation today

All inclusive prices. No hidden fees.

Arrange a simple cremation for someone who has passed away and take all the time you need to organise a separate farewell.

Why choose Pure Cremation?

A trusted specialist


The most relied-upon provider of direct cremation for Great Britain, trusted by thousands

No hidden or extra costs


We offer complete pricing transparency, ensuring no surprises along the way

We take care of everything


We handle all the practical bits, so you can focus on what truly matters

The proof is in the reviews

Our 4.9 Trustpilot rating, supported by over 16,000 reviews (as at Nov 2023), stands as the highest among UK providers, making us the trusted choice.

The Pure way

A direct cremation and separate celebration

Affordable end-of-life planning

Experience complete flexibility in how your life is celebrated, while we handle all the practical aspects

Pay only for the essentials, avoiding costly and unnecessary expenses found in traditional funerals

Save your family from the distress of a crematorium visit and the impersonal conveyor belt experience

Opt for a greener choice with reduced carbon emissions

The old way

A typical traditional cremation

Navigate through extensive planning, with numerous expenses to manage and cover

Constrained by the set format provided by a local funeral home and a fixed service duration of 20-50 minutes

Your family will need to choose the number of ceremonial vehicles, coffin, flowers, music, date and time and attendees

Traditional funerals often lack personalisation and can feel rushed

free guide

Need more information?

To find out more about our funeral plan and discover the different payment options, request our free guide today.

Help & Advice

We’ve put together resources to help you learn more about your options and make confident choices.

Funeral Ceremonies

Non-Religious Funerals

Organising a Funeral

Death Announcement on Facebook

Funeral Ceremonies

Death Rituals & Funeral Rites

Questions our customers ask

A Pure Cremation Funeral Plan includes everything that's required to carry out a Pure Cremation, delivered by Pure Cremation Ltd. A direct cremation with us includes:


  • Collection from anywhere in mainland England, Wales and Scotland (includes Isle of Wight and Isle of Skye).
  • Transfer to the crematorium and a solid pine eco-coffin (or suitable alternative).
  • Cremation fees for an unattended committal at the crematorium of our choice and Doctor’s fees (if these apply).
  • Hand delivery of the ashes to any mainland address in England, Wales and Scotland (includes Isle of Wight and Isle of Skye).
  • All costs associated with the delivery of an unattended cremation when the Plan holder dies.

  • The use of a hearse, limousine or flowers.
  • A funeral ceremony at the crematorium.
  • A minister or a celebrant.
  • A choice of crematorium.
  • Mourners attending the committal at the crematorium.

If you are looking for a funeral plan which includes hearses, flowers, or a funeral service then this is probably not the right plan for you.

9 out of 10 direct cremations are unattended at Pure Cremation, which means there are no mourners present for a funeral service at the crematorium or at the cremation itself. Our experienced cremation technicians will carry out the process with the utmost respect and without anyone present. There is no viewing of the deceased or farewell ceremony conducted, but if you would like to attend the service, please, let us know in advance.

You can either pay in one lump sum or various monthly instalments for our prepaid plans. If you pay by instalments, then you will need to keep these payments up to date or risk having your plan cancelled. We also offer on-demand direct cremation services that do not require you to hold a funeral plan with us.